Development | Base Arts Inc.

Business Development Report, Base Arts Inc.

Base Arts Inc. was formed to embed the Arts in Healthcare Program into the Dubbo Hospital Redevelopment, a major infrastructure project due for completion in 2015. Base Arts Inc. had already identified local businesses seeking involvement with their Arts in Health program, however did not have a sponsorship strategy in place.

Engage Arts provided pro-bono strategic business development advice, preparing a preliminary report targeting urgent priorities. The report outlined the need to define the organisation’s strategic vision, identify key stakeholders and define the project assets. The document also provided recommendations for potential sponsor and donor options that presented a good ‘cultural fit’ to the hospital and the art based activities.

This preliminary sponsorship report formed the basis of the final sponsorship package. The group has subsequently secured funding for the legacy work by artist Jonathon Jones and have held an exhibition in conjunction with the Australian Design Centre.

Exhibition | Planes of Reality

Graphic Identity

Kerry and Danielle participated in the Flying Arts Curator Development Program (2014-15) an initiative run by Flying Arts Alliance Inc. that builds curatorial expertise and is lead by a distinguished professional curator.

The program results in a public exhibition, held at the Judith Wright Centre of Contemporary Arts ‘Shopfront’ space in Brisbane. The exhibition, Planes of Reality showcased the work of seven contemporary Queensland artists who explore notions of alternate perspectives and fictional worlds. For further information on the exhibition visit the curatorsinspace blog.

For this project Kerry consulted with the curatorial team, Flying Arts and the Judith Wright Centre to create a graphic identity reflective of the exhibition theme and colours predominant in the artist’s works.

A suite of collateral was required including a logo, graphic identity, catalogue, invitation and event signage. The catalogue was printed on satin paper stock, serving as a document of the exhibition and Opening Night event memento. The sample images below are shown with kind permission of Flying Arts Alliance Inc.