Collaboration | Live Guide

Live Guide, BrisAsia

The Live Guide, BrisAsia project was a collaboration between gifted illustrator Jessie Miles of In the Daylight and Kerry Turnbull. The Brisbane City Council (BCC) called for Expression of Interest for their Live Guide publication.

The brief was to provide a front cover submission that reflected the BrisAsia Festival community events held in February 2015.

Kerry and Jessie drew on Jessie’s illustrative techniques and Kerry’s art direction and design expertise. The artwork used the concept of a journey, creating a whimsical illustrative map with the oriental iconographic elements and symbols such as the cherry blossom sprig and Chinese fan. Kerry said, “We wanted to show dreamlike travel over the city, diving simultaneously into places and events”.

The winning cover entry went to talented Brisbane based illustrator Lauren Carney. However Brisbane City Council Creative Communities Team decided to re-design the Live Guide BrisAsia to incorporate the map developed by Jessie and Kerry with the addition of specific BrisAsia events.

The guide was reconfigured as A2 (folded to A6) and the illustration was then applied by BCC external design contractors to the Live Guide and AdShell bus shelter advertising.

Retail | Siana Hill

Branding, Siana Hill Gift & Décor

For the iconic Sunshine Coast retail store Siana Hill, we wanted to create a distinctive upmarket brand that represented the stores showcase of fine art, home décor and textiles. The interior fit-out and branding used the concept of a grand plantation style home crossed with an intimate boutique, creating a mood of breezy luxury and style. The design made use of plantation shutters and bespoke white joinery, offset with natural finishes and gold detailing.

The business required a full suite of graphic collateral including; logo, letterhead, business cards, signage, advertising templates and photography for publicity material. The result was an upmarket brand identity that secured Siana Hill as a go-to location for fine gifts and furnishings.

 

 

.

Development | Base Arts Inc.

Business Development Report, Base Arts Inc.

Base Arts Inc. was formed to embed the Arts in Healthcare Program into the Dubbo Hospital Redevelopment, a major infrastructure project due for completion in 2015. Base Arts Inc. had already identified local businesses seeking involvement with their Arts in Health program, however did not have a sponsorship strategy in place.

Engage Arts provided pro-bono strategic business development advice, preparing a preliminary report targeting urgent priorities. The report outlined the need to define the organisation’s strategic vision, identify key stakeholders and define the project assets. The document also provided recommendations for potential sponsor and donor options that presented a good ‘cultural fit’ to the hospital and the art based activities.

This preliminary sponsorship report formed the basis of the final sponsorship package. The group has subsequently secured funding for the legacy work by artist Jonathon Jones and have held an exhibition in conjunction with the Australian Design Centre.